1. Tiered Subscription Plans (Freemium & Premium)**
- **Free Tier (Basic Membership)**  
  - Profile creation & limited visibility  
  - Basic search filters (age, location, religion)  
  - Restricted communication (e.g., interest express but no direct messaging)  

- Paid Tiers (Prime Silver,Prime Gold, Prime Platinum++
  - **Prime Silver:** Advanced search filters (income, education, profession) + limited messages/month  
  - **Prime Gold:** Priority profile visibility, unlimited messaging, video call options  
  - **Prime Platinum++** Personalized matchmaking, verified profiles, horoscope matching, offline concierge services  


2. Pricing Strategy (Affordability & Flexibility)
- **Monthly/Quarterly/Yearly Plans** (Discounts for long-term subscriptions)  
- **Regional Pricing Adjustments** (Urban vs. rural affordability)  
- **Family Plans** (Allowing parents/family members to manage profiles)  
- **Refund Policy** (25%  refund if no matches found in 12 months)  
- **Religion/Caste-Based Filters** (Important for Indian arranged marriages)  
- **Horoscope/Kundali Matching** (Integrate with astrologers or automated tools)  
- **Mother Tongue & Regional Community Filters** (e.g., Tamil, Punjabi, Bengali preferences)  
- **Dowry-Free & Progressive Matrimony Tags** (Appeal to modern users)  

4. Enhanced Security & Privacy
- **Profile Verification** (Aadhaar-based, phone/email, manual document checks)  
- **Women-Centric Safety Features (Hide photos, block/report abusive users)  
- **Privacy Controls (Hide profile from certain communities or employers)  
- **Anti-Scam Measures** (AI-based fraud detection, fake profile alerts)  
- **Matchmaking Assistance** (Human matchmakers for premium users)  
- **Wedding Planning Discounts** (Tie-ups with jewelry, venue, catering vendors)  
- **Pre-Marital Counseling** (Optional paid sessions with relationship experts)  
- **Success Stories & Testimonials** (Build trust through real-life examples)  
- **Daily/Weekly Match Suggestions** (Algorithm-based personalized matches)  
- **Event & Meetups** (Virtual/offline matrimonial meets for premium users)  
- **Referral Bonuses** (Discounts for inviting friends/family)  
- **Loyalty Rewards** (Discounts on renewals after X months)  

7. Refund & Customer Support**
- **24/7 Helpline** (For grievances, especially for women’s safety)  
- **Easy Cancellation Policy** (No forced auto-renewal traps)  
- **Feedback Mechanism** (Surveys to improve match quality)  

8.. Specialized Niche Offerings**
- **Divorcee/Remarriage Section**  
- **NRI-Specific Matrimony** (Focusing on overseas Indians)  
9.. Ethical & Legal Compliance**
- **No Fake Profiles** (Strict KYC norms)  
- **Data Protection** (GDPR-like compliance for Indian users)  
- **Transparent T&Cs** (No hidden charges)